The Executive Poker Tour is a new tour that takes a different approach to the usual competitive tournament structure. With a portion of the prize pool going to The Project Lifesaver Foundation, the events mix charity poker with competitive poker. The cost of entry into the events is lower than the average tour events; as low as $500 in preliminary events and $2,500 for the main event. This makes it more accessible to amateur players and business executives.

The events will all be televised so the executives can display their brands if they make it deep into the tournament. There will be a few poker celebrities at these events. They come for the high-stakes cash game that has a $100,000 buy-in and lots of camera coverage. Expected at the next event at the Trump Taj Mahal in Atlantic City are Steve Dannenmann, Rhett Butler, Victor Ramdin and Lee Charles.